Post-purchase health
Returns & RTO
Track why orders come back, where return value is concentrated and whether customer-experience changes are working.
Return reasons
Count by reason, last 30 days
Value impact by reason
Returned gross merchandise value
Size / fit
38 cases
$4,820
8%
Delivery refusal
27 cases
$3,610
4%
Changed mind
19 cases
$2,190
3%
Damaged in transit
11 cases
$1,680
7%
Wrong item
6 cases
$740
11%